Stock Market Survivor Weekend
A stock market seminar unlike any other needed to modernize their identity from an outdated and unprofessional look. Starting over with a clean slate to craft a worthy brand identity.
Print, Digital & Web
ABOUT SURVIVOR WEEKEND
Originally called Wall Street Basics Seminars, a new structure to the seminars meant a new direction for the almost non-existent brand identity. The idea behind the Survivor Weekends is to teach enough in one weekend for someone to be able to start as soon as possible. Being taught only what is absolutely necessary to begin.
The identity needs to be approachable without looking snobbish. Should be clean but at the same time should convey the feeling of trading the stock market. Informative without being overbearing to the potential students. The identity currently needs only brochures and possibly simple business cards.